Makeup trends evolve every year, influenced by fashion, celebrity styles, and social media. Whether you’re a beauty enthusiast or just looking to refresh your routine, staying updated with the latest trends can elevate your look. Here are the top makeup trends that are set to dominate this year.
1. Skinimalism – The Natural Glow
Gone are the days of heavy foundation and cakey makeup. Skinimalism, or the art of embracing natural beauty, continues to trend. This movement focuses on lightweight, breathable formulas that enhance the skin’s natural glow rather than covering it up. Dewy skin, minimal coverage foundations, and skincare-infused makeup are must-haves for achieving this effortless look.
How to Achieve This Look:
- Use a tinted moisturizer or a lightweight BB cream.
- Opt for creamy, hydrating concealers to cover blemishes without cakiness.
- Highlight with a liquid or cream-based highlighter for a radiant finish.
- Emphasize skincare with products that offer hydration and SPF protection.
2. Bold, Graphic Eyeliner
Dramatic and artistic eyeliner designs are making a statement. Classic black eyeliner is evolving into graphic lines, negative space liner, and colorful wings. Inspired by high-fashion runways and social media influencers, bold eyeliner adds an edgy touch to any look.
How to Achieve This Look:
- Experiment with liquid and gel eyeliners for precise application.
- Try double-winged eyeliner or floating crease liner for a modern touch.
- Use vibrant colors like cobalt blue, neon green, or metallic shades.
- Pair with a subtle eyeshadow base to let the eyeliner stand out.
3. Soft Blush Draping
Blush has taken center stage in makeup routines. The blush draping technique, where blush is applied across the cheeks and temples for a lifted effect, is making a major comeback. Instead of focusing solely on contouring, this trend enhances facial structure using warm, peachy, and pink tones.
How to Achieve This Look:
- Use cream or liquid blush for a seamless blend.
- Apply blush high on the cheekbones and extend it toward the temples.
- Layer sheer shades for a soft yet sculpted finish.
- Try sunburnt blush (across the nose and cheeks) for a youthful glow.
4. Glossy Lips & Vinyl Shine
Matte lips have taken a backseat as glossy, juicy lips return to the spotlight. Lip glosses with plumping effects, hydrating ingredients, and intense shine are dominating beauty trends. Think 90s-inspired lip gloss with a modern twist.
How to Achieve This Look:
- Apply a hydrating lip oil or lip gloss for a high-shine finish.
- Use lip liners in deeper shades for an ombré effect.
- Try tinted lip balms for a subtle glossy sheen with nourishment.
- Experiment with clear gloss over bold lipsticks for a dimensional look.
5. Monochrome Makeup
Monochrome makeup, where the eyes, cheeks, and lips feature similar hues, creates a harmonious and chic appearance. This one-shade makeup look is perfect for those who love a cohesive and elegant aesthetic.
How to Achieve This Look:
- Choose a color that complements your skin tone (rosy pinks, bronzed nudes, or warm corals).
- Use a multipurpose stick or tint for eyes, cheeks, and lips.
- Blend seamlessly for a soft, effortless finish.
- Keep the base natural to let the monochrome hues shine.
6. Laminated & Feathered Brows
Perfectly sculpted brows are evolving into fluffy, laminated brows with a natural yet defined look. This trend focuses on brushed-up brows that enhance facial features while maintaining softness.
How to Achieve This Look:
- Use a strong-hold brow gel or soap brow technique to brush hairs upward.
- Opt for microfine brow pens to create hair-like strokes.
- Avoid overly sharp brow arches; instead, aim for a feathery, natural shape.
- Try at-home brow lamination kits for a salon-quality effect.
7. Shimmer & Metallic Accents
Shimmering, metallic, and glittery eyeshadows are making a dazzling return. From soft champagne hues to bold chrome finishes, metallic accents add glamour and vibrancy to any makeup look.
How to Achieve This Look:
- Use liquid metallic eyeshadows for a smooth, reflective effect.
- Try glitter pigments on the lids or inner corners of the eyes.
- Pair gold and bronze shades for a luminous, warm-toned eye makeup look.
- For a modern twist, use metallic liners in silver, blue, or rose gold.
8. Bold Lips & Statement Colors
While natural looks are trending, bold lip colors are still in demand. Reds, deep berries, and unexpected shades like electric blue or neon pink are making a comeback.
How to Achieve This Look:
- Line lips with a matching or slightly deeper shade for definition.
- Choose matte liquid lipsticks or creamy formulas based on preference.
- Experiment with two-toned lips for a bold, artistic touch.
- Keep the rest of the makeup minimal to let the lips stand out.
9. Underpainting – The Subtle Contour Technique
Underpainting, a technique where cream contour and blush are applied before foundation, is gaining traction for its seamless, natural effect.
How to Achieve This Look:
- Apply cream contour and blush directly onto clean skin.
- Blend well before layering a lightweight foundation on top.
- Use a damp sponge for a natural, airbrushed finish.
- Set with a light dusting of translucent powder for longevity.
10. Statement Lashes & Wispy Effects
Lash trends are shifting from dramatic, thick false lashes to wispy, natural-looking lashes with a fluttery effect.
How to Achieve This Look:
- Opt for individual or half lashes for a more natural appearance.
- Use lifting mascaras that separate and lengthen lashes.
- Try colored mascaras (like brown, blue, or burgundy) for a subtle pop.
- Curl lashes before applying mascara for an eye-opening effect.
Final Thoughts
Makeup trends are all about self-expression, versatility, and embracing individuality. Whether you love a fresh-faced glow, bold lips, or statement eyes, these trends offer something for everyone. Experiment, mix and match trends, and most importantly, have fun with your makeup!
Which trend are you most excited to try this year? Let us know in the comments!
